Director of Demand Generation

Experteer Overview

You will own end-to-end lead lifecycle, from digital acquisition to qualified opportunities, ensuring ABM alignment across global accounts. This role offers impact across multiple regions, driving pipeline quality, velocity, and ROI in a complex fintech environment.

• Lead end-to-end demand funnel, from target account identification to automated nurture and qualification
• Oversee global paid media (LinkedIn) and organic growth; optimize for SEO, GEO, and AEO/GenAI-related initiatives
• Drive Account Based Marketing (ABM) and strategic targeting using intent data (6sense) for Tier 1 accounts
• Manage omnichannel campaigns and support field marketing for events and content activation
• Lead and scale the global SDR team; standardize outbound playbooks and ensure rigorous lead qualification
• Align with Sales Leadership and Enablement to refine lead quality and feedback loops
• Oversee Marketing Operations for data integrity, lead SLAs, and tech integrations
• Implement AI-driven workflows to automate research and personalize outreach at scale (Gemini, PeecAI, Zapier, Clay)
• Own tech stack (Salesforce, Pardot, 6sense, Gong, DreamData) and drive single source of truth
• Manage the Demand Gen budget and agency relationships with performance-based allocations
• Maintain funnel tracking and attribution analyses using DreamData and GA4 to guide investments

• 10+ years in B2B Demand Generation managing Digital Marketing, SDR, and Marketing Ops
• Fintech or Payments experience preferred
• Proficient with Salesforce, Pardot, 6sense, DreamData, Google Analytics, LinkedIn Campaign Manager, Gong, Gemini, Zapier, Popl, Apollo, Clay
• Experience managing multi-million dollar marketing budgets in a high-growth context
• Willingness to travel to hub offices in London and Barcelona

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