Brand Manager
Beiersdorf Madrid
Experteer Overview
You will lead the marketing plan for NIVEA products, aiming to grow market share. You’ll translate brand guidelines into actionable go-to-market strategies and ensure campaigns are executed in collaboration with sales, shopper, customer service, and demand planning teams.This role sits at the intersection of brand management and cross-functional delivery, shaping how we position NIVEA in the market. You will drive analytical insights, budgeting, and forecasting to support growth and brand health. This is an opportunity to impact a leading skincare brand within a global organization that values collaboration and data-driven decisions.
Compensaciones / Beneficios- Develop and implement the marketing plan for NIVEA products under your charge to gain market share
- Translate brand guidelines into plans and go-to-market strategies
- Collaborate with sales, shopper, customer service and demand planning to execute marketing campaigns
- 3+ years' proven brand management or marketing experience leading and managing marketing plans, budget, and forecasts
- BS/MS degree in marketing or a related field
- Analytical skills
- Experience with a high understanding of market research
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