Specialist, CRM

apartmentPandora placeMadrid calendar_month28/3/26

Experteer Overview

As CRM Specialist you will drive CRM and loyalty initiatives for Spain (supported by Portugal) within Pandora’s WEEU team. You will execute campaigns, optimize email programs, and support the launch of a new loyalty program, collaborating with cross-functional teams.

The role focuses on data-driven improvement of CRM performance and store activation. This is a hands-on, impact-focused position in a fast-paced multi-market environment.

Compensaciones / Beneficios

Implement CRM strategy aligned with global guidelines for market needs
Create and manage campaigns using Bloomreach
Maintain email marketing calendar with cross-functional collaboration
Monitor KPIs and optimize CRM planning and effectiveness
Execute email testing strategy across creative, copy, segmentation, messaging
Continually optimize campaigns, content, and segmentation
Support stores with loyalty program animation and engagement
Follow-up on CRM campaigns with KPI performance reporting
Provide weekly/monthly data reporting on database status and project results
Maintain regular communication with local teams and Pandora Global CRM Team
Identify local opportunities for campaign activities and automation
Collaborate with Ecommerce, Brand, and Trade Marketing for alignment

Responsabilidades

2-3 years of hands-on CRM experience (campaign creation, reporting, optimization)
Spanish and English fluency; Portuguese and/or French a plus
Solid experience with Bloomreach or similar email platforms
Good knowledge of loyalty program mechanics and execution
Proficiency in Adobe Analytics or similar analytics tools
Strong analytical skills and attention to detail

Requisitos principales

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