Customer Activation Specialist Discounters

apartmentMondelēz International placeMadrid calendar_month26/4/26

Experteer Overview

As Specialist Customer Activation, you will translate category strategies into commercial plans that drive Revenue, Volume and Share growth with key customers. You collaborate with Sales, CP&A and Category Planning to implement trade marketing tactics and ensure flawless execution at the point of sale.

You’ll analyze market data, define launch plans, and lead cross-functional efforts to seize opportunities and mitigate threats. This role offers hands-on impact in shaping category growth within a leading global snack company.

Compensaciones / Beneficios

Lead the trade marketing element of the category annual plans and contract process
Monitor market dynamics and consumer insights by channel to inform trade marketing decisions
Coordinate the sales quota-building process in business planning to meet annual targets
Recommend and influence investments in category building blocks and ensure execution excellence at POS
Track competitor activity to identify opportunities and risks for the brand
Provide channel-specific POS information to the multi-category teams to uncover opportunities (innovations, promotions, pricing, etc.)
Gather internal/external market data to analyze Mondelez categories and define customer-aligned commercial plans
Collaborate with Category Planning to integrate customer dynamics into Mondelez Contract
Define new product launch plans to achieve Weight Distribution targets, including investment, promotions, POS activation, shelf space, and trials
Coordinate POS actions (displays, advertising, trials, gifts, coupons) and present plans to Sales Force by quarter

Responsabilidades

Minimum of 4 years of FMCG Marketing and/or Sales experience (Category Planning, Trade Marketing, Account Management, POS Management)
Proficiency in MS Office (Word, Excel, PowerPoint, Outlook)
Knowledge of AC Nielsen and sales databases is a plus
Proficiency in English and Spanish
Strong drive for results and ability to work autonomously
Solid business acumen and strategic vision
Interpersonal savvy and negotiation skills
Problem solving and prioritization abilities
Passion for flawless execution and brand premium positioning
Willingness to travel up to 30%

Requisitos principales

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