CRM Project Manager Strategist

Experteer Overview

The role combines content planning, automation, and data-driven optimization in a fast-paced, international environment. You’ll drive impact by improving lifecycle metrics and aligning CRM efforts with product launches and partnerships.

• Define and own the newsletter content strategy across all active cities and markets
• Establish editorial frameworks, formats, and best practices for consistency and scalability
• Coordinate with local and global editorial teams for timely, high-performing content
• Build and maintain newsletter calendars aligned with editorial priorities and events
• Serve as the central point of contact for all newsletter initiatives across editorial and branded teams
• Coordinate with branded/commercial teams to integrate partnerships smoothly and on schedule
• Align newsletter placements with marketing and Originals launches to maximize visibility
• Manage deadlines, formats, and expectations across stakeholders
• Create, manage, and optimize automated email flows and triggers
• Support user lifecycle goals (acquisition, engagement, retention, reactivation) via CRM
• Collaborate with technical and data teams to implement scalable CRM processes
• Maintain segmentation, targeting, and personalization across markets
• Track and analyze newsletter KPIs (open rates, CTR, engagement, retention, revenue)
• Build regular performance reports and dashboards
• Use insights to optimize subject lines, formats, content mix, and send strategies
• Share learnings with editorial and branded teams
• Ensure newsletters support business goals (sponsored content, partner features, branded storytelling)
• Balance editorial value and monetization to maintain audience trust
• Establish and document CRM workflows, guidelines, best practices
• Ensure compliance with brand voice, editorial standards, and data privacy
• Manage project timelines with internal tools across cities and stakeholders
• Identify opportunities to improve efficiency via tooling, automation, and AI-driven processes

• 3+ years in CRM, email marketing, newsletter management, or lifecycle marketing in media/agency/digital brand
• Deep understanding of the newsletter ecosystem (content strategy, deliverability, performance)
• Strong editorial sensitivity to curate content for diverse audiences
• Experience working cross-functionally with editorial, marketing, commercial, and product teams
• Highly analytical with ability to translate data into insights and actions
• Comfort managing multiple markets, stakeholders, and deadlines
• Proficient in English; additional languages a plus
• Experience with CRM/email platforms (Salesforce, Braze, Mailchimp, Iterable, HubSpot or similar)
• Familiarity with analytics/reporting tools (Excel, Metabase, Airtable)
• Detail-oriented, organized, proactive with problem-solving mindset
• Excited to work in fast-paced, international, growth-driven environment

• Private medical and dental insurance
• Gympass Membership
• Competitive compensation with bonus potential
• 40% discount on Fever events
• Madrid office with hybrid options
• Growth and international exposure