Senior Social Media Strategist
McCann Worldgroup Madrid
Experteer Overview
In this role you will lead social media strategy and content that drives cultural relevance and growth for client brands. You work closely with cross-functional teams to develop social-first ideas aligned with brand objectives and business goals.You translate audience insights and trends into compelling, platform-tailored narratives, while guiding creative execution and real-time opportunities. This position offers influence across campaigns, client relationships, and cross-disciplinary collaboration to shape how brands connect with audiences.
Compensaciones / Beneficios- Lead development of comprehensive social media strategies aligned with brand objectives
- Conceptualize and craft social-first ideas tailored to each platform in partnership with creative teams
- Translate data, insights, and trends into actionable creative territories
- Collaborate with copy, art, content, and production teams to execute disruptive campaigns
- Oversee creative execution ensuring strategic consistency and high craft
- Analyze campaign performance to extract insights and optimize ongoing work
- Identify real-time opportunities (trends, conversations, social listening) and propose agile, on-brand activations
- Build and maintain strong client relationships as a strategic and creative partner
- Present strategic and creative proposals to clients and internal teams
- Coordinate with PR, media, and other disciplines for integrated approaches
- Solid experience in a senior social strategy role with large brands
- Proven track record developing social-first campaigns, always-on content, and cultural activations
- Ability to merge data-driven strategy with high-level creative conceptualization
- Deep knowledge of social platforms, formats, cultural codes, and audience behavior
- Strong creative judgment and aesthetic sensibility
- Advanced analytical skills with the ability to turn data into strategic storytelling
- Excellent communication, storytelling, and presentation skills
- Collaborative, proactive, and solution-oriented profile
- Constant curiosity about culture, digital trends, and new social narratives
- Good command of English is a plus
- Hybrid teleworking model
- Flexible schedule
- Training plans on extensive platform
- 23 working days of vacation
- 2 long weekends plus 3 days Easter and 3 days Christmas
- Birthday is free
Madrid
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