SEM Specialist (Hybrid)

apartmenteDreams placeBarcelona calendar_month12/4/26

Experteer Overview

As an SEM Specialist at Liligo, you drive paid search and metasearch performance for international markets in a fast-paced, data-driven travel environment. You’ll own PPC strategy across Google Ads and Bing, manage a seven-figure budget, and collaborate with data science, product, and content teams to align SEM with growth goals.

Expect hands-on optimization, A/B testing, and automation initiatives including Performance Max and AI-driven workflows. This role offers high visibility and the chance to shape performance for a leading travel search engine.

Compensaciones / Beneficios

Plan and manage PPC strategies across Google Ads and Bing Ads for multiple international markets (flight, train, car rental)
Own and optimize a seven-figure SEM budget to maximize ROAS
Conduct ongoing optimization: keyword research, ad copy testing, landing page improvements
Monitor and report campaign performance with actionable insights for senior management
Leverage advanced SEM tools and internal data systems for automation and performance gains
Collaborate with Data Science, Product, and Content teams to align SEM with business goals
Stay informed on SEM trends, algorithm changes, and competitor strategies
Drive adoption of Performance Max and other automation; explore Google Ads Scripts and AI-enabled workflows
Integrate Generative AI tools in daily workflows while complying with AI policies

Responsabilidades

Bachelor’s or Master’s degree in Marketing, Business, Statistics, Economics, or related quantitative field
2–4 years of hands-on SEM experience, ideally in travel, e-commerce, or high-volume agencies
Expert-level Google Ads and Microsoft Advertising (Bing) proficiency
GA4 analytics proficiency; experience with Power BI or Tableau a plus; strong Excel/Sheets skills
Experience with Google Ads Scripts, automated bidding, and feed-based campaigns
Strong tracking knowledge: GTM, conversion pixels, server-side tracking
Proven A/B testing experience for ads, landing pages, and bidding strategies
Multilingual: English required; French highly valued; other European languages are a plus
Metasearch knowledge and understanding of price comparison dynamics
Agility and strategic thinking to align SEM with growth and profitability goals
Excellent communication to translate data into insights for cross-functional teams

Requisitos principales

competitive salary and benefits package
Prime Plus membership
flexible benefits
bonuses based on performance
relocation support
Coursera access and learning programs

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