Director of SEM

Experteer Overview

This role centers on designing systems, shaping long-term strategy, and delivering ROI across markets. You’ll help define how AI reshapes search at scale and across languages, contributing to a mission of transforming education globally.

• Own global SEM strategy across Google Search, PMax, and emerging AI-powered ad formats
• Define the vision for growing the channel, expanding keyword coverage and bidding sophistication
• Balance automation with human judgment and invest in new capabilities
• Shape the future of search as AI reshapes user behavior and formats
• Drive performance and scale by owning KPIs and ROI
• Oversee keyword architecture and cross-language/multi-market automation
• Lead LTV-based bidding in partnership with Data Science
• Expand SEM coverage into non-language subjects as the company grows beyond core vertical
• Build and lead the team with clear accountability and collaboration models
• Define AI usage within the team from individual tooling to campaign-management workflows
• Lead cross-functional collaboration to enable scale and align Brand and Growth teams
• Translate performance into business impact for senior leadership and investment theses

• Director-level SEM/Performance Marketing experience with ownership of multi-digit million budgets
• Deep hands-on knowledge of Google Search, Smart Bidding, and PMax at scale
• Experience designing or overseeing SEM automation
• Proven record in high-growth e-commerce or consumer tech environments
• Experience collaborating with Data Science or engineering teams on performance systems (LTV bidding, prediction models, automation pipelines)
• Strategic thinker who connects long-term vision to day-to-day execution
• Comfortable leading an existing team through expertise and direction
• Experience in multi-language, multi-market environments

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