Director, Independent Hotel Marketing
Lighthouse Intelligence Barcelona
Experteer Overview
In this role you own the marketing motion for Lighthouse’s independent hotels segment, shaping channel strategy and leading a dedicated team to convert hoteliers into Lighthouse customers. You will build the global demand engine, run high-velocity campaigns, and collaborate with sales to optimize handoffs and outcomes.Embracing an AI-first approach, you’ll design automated workflows and AI-powered campaigns to accelerate growth. This is a hands-on leadership role in a fast-paced, collaborative environment where your work directly impacts hotel revenue and product adoption.
Compensaciones / Beneficios- Define and own the indie marketing strategy and global demand plan (campaigns, channel mix, segmentation, pipeline targets)
- Drive a high-velocity demand engine across paid media, email, webinars, field events, content syndication, and partner programs
- Build and maintain AI-driven workflows and automations to scale team output
- Set bottoms-up channel/region/segment targets and monitor metrics (MQLs, SQLs, pipeline, closed-won)
- Collaborate with Sales Leadership to optimize lead scoring, routing, and nurturing with tight feedback loops
- Lead conversion optimization for landing pages, forms, and lifecycle journeys with continuous A/B testing
- Plan and execute field and event marketing to generate pipelines and accountability for ROI
- Own the indie marketing budget, reallocating resources to effective strategies
- 10+ years of marketing experience
- 5–7 years in growth, demand generation, or digital marketing leadership at a B2B SaaS company
- Hands-on experience with Claude, ChatGPT, and Gemini; active creation of automations and AI-powered workflows
- Proficiency with HubSpot and Salesforce; ability to build and optimize within these platforms
- Strong analytical skills with experience in GA4 and BI tools (Looker or Tableau) and daily reporting
- Proven player-coach with ability to set strategy and ship campaigns in the same week
- Fluency across paid media, email, content, SEO, webinars, and field events
- Strong communication skills to pitch strategy, brief creatives, and unblock teams
- Demonstrated ability to align with sales leadership and operationalize feedback loops
- Willingness to travel up to 5–10%
- Flexible working environment
- Flexible time off
- Health insurance with family coverage
- Payflow salary access
- Subsidized wellbeing/fitness benefits
- Career development opportunities
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