Trade Marketing Manager
Deckers Outdoor Corporation Madrid
Experteer Overview
As Trade Marketing Manager, you drive collaboration with wholesale partners to deliver innovative brand experiences across in-store and online channels. You will steer omnichannel execution with a strong focus on ROI, working closely with Sales, Commercial, and Marketing teams.The role centers on developing trade programs, seasonal campaigns, and toolkit materials that boost conversion and brand presence. You will manage external agencies, oversee budgets, and translate insights into impactful trade initiatives. This is an opportunity to shape how Deckers Brands engages retailers and consumers while advancing growth and inclusion.
Compensaciones / Beneficios- Develop and execute trade marketing programs and calendars aligned to seasonal brand campaigns
- Deliver bespoke campaigns for wholesale partners to drive conversion
- Support seasonal trade launches with toolkits, presentations, and materials
- Implement campaigns for Shop-in-Shop, POS, and wholesale distribution initiatives
- Build relationships with wholesale partner marketing and VM teams
- Collaborate with Sales, Commercial, and regional marketing stakeholders
- Manage external agencies to ensure quality and value
- Track and manage trade marketing budget with cost-effective initiatives
- Provide regular budget updates and post-activity ROI reporting
- Maintain marketing critical paths and integrate with wider business timelines
- Leverage retailer and consumer insights to shape trade initiatives
- Support community-building initiatives relevant to market strategy
- Lead and develop field or experience teams, fostering collaboration and high performance
- Reliable, ambitious, and tenacious
- Creative and innovative, aligned with brand identity and commercial objectives
- Strong written and verbal communication, team player
- Deadline-driven and detail-oriented
- Fluent in English and Spanish (Portuguese a plus)
- Marketing related degree
- Retail fashion or footwear experience advantageous
- Experience in a brand marketing department with trade marketing focus
- Proficient in Microsoft applications
- Ability to build relationships with internal teams and understand local market needs
- Competitive pay and bonuses
- 30 days holidays + bank holidays
- discounts and volunteering opportunities
- growth and development opportunities including Global Mentorship Programme
- hybrid & flexible working environment
- equal employment opportunities and inclusive culture
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