European Sales Director
Envista Madrid
Experteer Overview
In this role you will lead Orascoptic’s European commercial growth, owning revenue performance and market expansion across direct sales and distribution partners. You will build a high-performing, regionally aligned sales team and drive end-to-end commercial execution in Europe, balancing strategic direction with hands-on leadership.You will partner with Marketing, Product, Operations, Finance, and EBS to ensure alignment with global strategy and ambitious targets. This is a pivotal role at a growth phase, shaping the company’s European presence and value delivery.
Compensaciones / Beneficios- Define and execute the European commercial strategy aligned with global objectives
- Set market priorities, channel mix, and growth plans across key European countries
- Lead annual operating planning with revenue targets, resource allocation, and expansion initiatives
- Drive KPI discipline, performance management, and policy deployment
- Build and develop a high-performing European direct sales organization
- Establish standard sales processes, pipeline management, and forecasting rigor
- Coach and develop field teams; drive training and performance management
- Collaborate with Marketing to maximize lead generation, conversion, and customer acquisition
- Own strategy and performance of European distributors and channel partners
- Strengthen dealer relationships and ensure performance expectations
- Assess opportunities to expand, optimize, or transition markets toward direct sales
- Lead regional strategy for key accounts, DSOs, institutions, and dental schools
- Build relationships with influential customers and industry stakeholders
- Monitor market trends and competitive dynamics to inform strategy
- Collaborate with Marketing, Product, Supply Chain, Finance, and EBS for alignment
- Apply EBS principles to improve consistency, efficiency, and commercial execution
- Build, coach, and develop a high-performing European sales leadership team
- Ensure organizational structure and capabilities support growth objectives
- 10+ years of progressive sales leadership experience across multi-country or regional markets
- Proven success leading both direct and indirect sales models
- Strong track record of driving revenue growth and building scalable commercial organizations
- Healthcare, medical device, or dental industry experience strongly preferred
- Fluent in English; additional European languages a plus
- Willingness to travel across Europe (40-60%)
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