Social Media Specialist (Barcelona, Spain)

Language(s) Needed: English

The Social Media Specialist is responsible for building and managing DataForce by TransPerfect’s B2C presence across social media platforms, with a focus on brand awareness, audience engagement, paid media, and participant sourcing/recruitment campaigns.

This role owns end‑to‑end social media content strategy and execution, including ideation, scripting, planning, production, publishing, and performance optimization. The Specialist will create, film, edit, and appear in content to deliver an authentic, credible, and engaging brand voice that resonates with diverse global audiences.

The Social Media Specialist collaborates closely with Community Engagement and Sourcing teams, as well as external creators, to expand reach, drive participation, and ensure alignment between social media efforts and business goals.

• Plan and optimize organic and paid social media campaigns (TikTok, Instagram, Facebook, YouTube) to support recruitment and B2C goals.
• Own end-to-end content creation, including appearing in content, and maintain a consistent, relatable brand voice.
• Manage content calendars aligned with campaign priorities.
• Track and analyze performance (KPIs, engagement, audience insights) to continuously improve campaigns.
• Manage paid social (targeting, budgeting, optimization) and test scalable formats.
• Conduct competitor and trend research to inform strategy and best practices.
• Collaborate with influencers, creators, and cross-functional teams to maximize reach and ensure aligned execution.

• Excellent English communication skills (written and verbal).
• Proven experience in digital content creation for TikTok, Meta platforms (Facebook & Instagram), and YouTube, including filming and/or appearing in video content.
• Strong understanding of social media KPIs, analytics, and performance tracking.
• Demonstrated expertise in running and optimizing paid social media campaigns.
• Hands‑on experience with content creation and editing tools (e.g., Canva, CapCut, or similar).
• Proficiency with collaboration and productivity tools, including Microsoft Office and Google Workspace
• Strong critical‑thinking and problem‑solving skills.
• Excellent time management and ability to handle multiple campaigns simultaneously.
• Comfortable working cross‑functionally in a fast‑paced, results‑oriented environment.
• Creative mindset combined with a data‑driven approach to decision‑making.

• Experience supporting recruitment/sourcing/talent acquisition, research, or community‑driven campaigns.
• Experience working with influencer or creator partnerships.
• Comfort adapting content for different cultural and regional contexts.

DataForce by TransPerfect is part of the TransPerfect family of companies, the world’s largest provider of language and technology solutions for global business, with offices in more than 100 cities worldwide.

We offer high-quality data for Human-Machine Interaction to some of the most prestigious technology companies in the world. Our department focuses on gathering, enriching and processing data for Machine Learning in different AI domains.