Global Head of Media Data

Experteer Overview

You will define global strategy, governance, data products and end-to-end measurement frameworks, delivering measurable business impact. This role offers the opportunity to transform how media data informs strategy across markets and brands within an entrepreneurial, international culture.

• Define and lead the global Media Data strategy and roadmap
• Position media data as a strategic asset supporting business growth and transformation
• Build a long-term vision integrating measurement, consumer understanding and AI-driven use cases
• Lead end-to-end media measurement strategy including attribution frameworks and brand/performance measurement
• Oversee econometric and advanced analytics to quantify marketing impact and optimize investments
• Drive holistic cross-channel performance measurement
• Define and enforce global media data standards (tracking, tagging, taxonomy) and KPI harmonization
• Ensure data quality, consistency, and scalability across markets/platforms
• Partner with Tech and Data Governance to build a robust ecosystem
• Structure media data into reusable data products and drive adoption across brands and markets
• Transform complex analyses into actionable business recommendations
• Build strong narratives linking media performance, consumer behavior and business outcomes
• Act as a trusted partner for senior stakeholders on media investment decisions
• Interface between Business, Media, Tech and external partners
• Collaborate with Global/Local Marketing, Agencies, Vendors and Data/Tech teams
• Lead the capability-building and development of advanced analytics, data product mindset and business translation of insights
• Create a culture of excellence, ownership and innovation

• 12+ years in media analytics, data, or digital performance roles
• Strong experience in advanced measurement (MMM, attribution, econometrics)
• Proven track record managing complex, cross-functional programs
• Experience leading teams and building data capabilities at scale
• Background in consumer goods, beauty, or luxury is a strong plus

• range of learning and development opportunities
• international company with opportunities to grow
• competitive compensation u0026 benefits package