Global Head of Growth & Digital Marketing

Experteer Overview

You’ll shape strategy and oversee execution, budgets, and a cross-functional team to deliver measurable growth. This is a hands-on, high-velocity position in a competitive, innovation-driven sector. The role offers visibility into global expansion and market leadership in EV charging and energy management.

• Build and scale an in-house digital growth function with a primary focus on B2B demand and revenue contribution.
• Define and own the global full-funnel growth strategy (awareness to revenue).
• Identify and scale new growth opportunities, channels, and experimentation frameworks.
• Foster a performance-first, data-driven culture across marketing and commercial teams.
• Own the global B2B digital demand generation strategy aligned with commercial and sales goals.
• Drive high-quality lead acquisition for installers, fleets, enterprise customers, utilities, and partners.
• Collaborate with Sales, Sales Ops, and Regional Marketing to ensure pipeline quality and revenue impact.
• Lead CRM, marketing automation, and lifecycle marketing to improve nurturing, conversion, and retention.
• Optimize the global web ecosystem with a focus on UX, CRO, and content performance.
• Oversee paid digital channels in-house with ROI, CPL, and CAC focus.
• Ensure alignment between paid acquisition, landing experiences, and CRM workflows.
• Define and lead social media strategy with a performance-driven mindset, especially on LinkedIn.
• Align social with commercial objectives, employer branding, and community engagement.
• Champion data analytics, dashboards, and experimentation to guide decisions (CAC, CPL, ROAS, LTV).
• Track KPIs and performance frameworks across digital initiatives and optimize via A/B testing and attribution.
• Lead, develop, and inspire a high-performing digital growth team and manage global budgets.
• Partner with senior leadership, sharing insights and strategic recommendations.
• Align digital priorities with Wallbox’s growth strategy and regional market needs, collaborating with brand, product marketing, sales, and regional teams.

• 10+ years in digital marketing, growth, or performance marketing with senior leadership exposure.
• Proven B2B lead generation scale experience in tech, energy, EV, SaaS, or industrial environments.
• Experience owning or co-owning CRM and marketing automation platforms (Salesforce & Pardot) in B2B.
• Ability to connect digital acquisition channels with CRM workflows and sales pipelines.
• Hands-on paid media buying experience managed in-house.
• Experience with paid social, especially LinkedIn for B2B.
• Experience managing multi-market campaigns across Europe and the U.S.
• Data-driven with strong analytical and attribution skills.
• Proven track record of building and scaling high-performance teams.

• Flexible working hours
• Hybrid work schedule and half Fridays
• Health Insurance
• Flexible compensation tickets for transportation, childcare, and food delivery apps
• Car discounts & EV advantages
• Discounted canteen meals