Head of Marketing (Pharma)

Experteer Overview

You’ll mentor a Marketing team, drive data-informed decisions, and foster cross-functional collaboration to improve patient journeys and prescriber engagement. This is an opportunity to influence growth, digital engagement, and patient-centric initiatives in a dynamic setting.

• Define and drive the marketing strategy for the specialty portfolio, aligning with global guidelines and local objectives
• Lead development and execution of brand plans including forecasting, positioning, segmentation, lifecycle management and competitive strategy
• Oversee launch readiness for upcoming indications and products with cross-functional alignment (Medical, Market Access, Sales, CX)
• Lead, coach and develop the Marketing team with emphasis on analytics, innovation and strategic thinking
• Collaborate with Sales leadership to integrate marketing and field strategy for patient and prescriber engagement
• Partner with Medical Affairs, Market Access and other stakeholders to drive coordinated brand initiatives
• Leverage market analysis and customer insights to guide decisions and identify growth opportunities
• Build relationships with external stakeholders such as scientific societies, expert groups, patient organizations and hospital networks
• Promote a modern marketing approach with digital initiatives, omnichannel engagement and patient activation programs
• Drive initiatives to understand and optimize the patient journey, addressing barriers to diagnosis, referral and treatment

• 8-12 years in pharmaceutical marketing, preferably in Specialty Care
• Proven track record in launch management, brand building and strategic marketing excellence
• Experience in a commercial, cross-functional environment that embraces modern engagement models
• Demonstrated ability to lead and develop teams
• Strong analytical mindset with forecasting, budget planning and performance tracking experience
• Excellent communication, influencing and stakeholder management skills
• Ability to navigate complexity in highly cross-functional settings
• University degree in Life Sciences, Pharmacy, Business or related disciplines; MBA or postgraduate degree is a plus
• Fluency in English and Spanish; additional languages are a plus

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