MarTech Analytics Lead

apartmentGlobant placeMadrid calendar_month4/2/26

Experteer Overview

In this role you design and implement scalable data layers and analytics tracking to enable accurate measurement across web and mobile. You collaborate with cross‑functional teams to translate requirements into robust technical solutions, ensure data quality and governance, and stay current with analytics platforms.

You will work within a global creative network that blends creativity with technology to drive business growth. This is an opportunity to shape how measurement informs decision making in a fast‑moving environment.

Compensaciones / Beneficios

Design, implement, and maintain scalable data layers aligned with analytics needs
Configure tracking using GTM, Tealium iQ, and Adobe Data Collection
Implement and maintain GA4 and Adobe Analytics for event-based measurement
Translate functional requirements into detailed technical specs and documentation
Collaborate with development, product, marketing, and data teams for correct deployment
Validate, debug, and troubleshoot tracking using developer tools and platform debuggers
Ensure data quality, consistency, and compliance across analytics implementations
Support analytics governance processes including version control and change management
Stay current with analytics platform updates and best practices

Responsabilidades

Strong technical knowledge of digital analytics implementation frameworks and event-based tracking
Hands-on experience with data layer architecture and implementation
Experience with Google Tag Manager, Adobe Data Collection (Launch), and/or Tealium Tag Management
Solid experience with GA4 and/or Adobe Analytics
Strong analytical and problem-solving skills with attention to detail
Ability to communicate technical concepts to technical and non-technical stakeholders
Preparation of technical documentation for implementation and tool integration
Experience with web and mobile app analytics implementations
Knowledge of CMPs and privacy regulations (GDPR, ePrivacy)
Familiarity with CDPs or marketing automation tools
Experience in agile or scrum delivery models
Exposure to analytics QA processes or data validation frameworks
English proficiency in written and verbal communication
2+ years in digital analytics implementation or MarTech roles
Desirable experience in analytics-related roles
Madrid #LI-Hybrid

Requisitos principales

comprehensive benefits package
hybrid work model (Madrid #LI-Hybrid)
opportunity to work in a global network
focus on AI and digital transformation

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