Brand Manager IBIT – VALORANT

Experteer Overview

You act as the regional publishing voice in global discussions, aligning campaigns, esports integrations, and community initiatives with local culture. You manage significant budgets and track performance to continuously optimize strategy. You will be based in Barcelona and partner with global and regional leaders to deliver authentic experiences for players.

• Develop and own a cohesive multi-market publishing strategy for the region aligned with global product goals and local needs
• Translate global priorities into tailored market plans to maximize engagement and impact
• Serve as the regional publishing voice in global product discussions and decisions
• Lead integrated go-to-market plans connecting product beats, esports moments, creator activations, and cultural opportunities
• Oversee large budgets with data-driven investment decisions across multiple markets
• Guide cross-disciplinary teams across publishing, esports, community, creative, and commercial functions
• Track performance across campaigns and markets, applying insights to optimize strategy
• Cultivate relationships with regional partners, media, agencies, and influencers to amplify VALORANT’s impact

• 7+ years in publishing, marketing, or product management, preferably in games, entertainment, or tech
• Proven experience leading high-impact, multi-market campaigns from planning to execution
• Ability to influence product direction through market insight and player advocacy
• Strong leadership with experience managing cross-functional and distributed teams
• Deep understanding of FPS gaming culture and the VALORANT player community
• Exceptional communication skills, fluent in Spanish and English
• Strong budget ownership with ROI optimization across multiple markets

• medical, dental, and vision plans
• life insurance
• parential leave
• short-term and long-term disability
• retirement benefits with company match
• paid time off and play fund