Senior Data Analyst

Experteer Overview

You’ll partner with Product, CRO, and Paid Media teams to drive performance and visibility for executive stakeholders. This is a hands-on, cross-country role at a tech-forward bank that values data-driven decision making and risk-aware transformation.

• Design, develop and manage dashboards for digital sales journeys, funnel conversion, campaign performance, and KPIs
• Transform complex datasets into clear insights for global and local stakeholders
• Analyze end-to-end performance metrics, identifying trends and improvement opportunities
• Own the global digital attribution model for Santander Insurance and maintain cross-country attribution logic
• Develop and maintain standardized LTV/CAC models to support growth decisions
• Define and maintain a global tracking framework and standardize event definitions across countries
• Ensure data quality, governance, and reporting consistency; act as primary contact for digital data governance
• Produce structured performance reporting for Executive Committees and translate findings into business actions

• At least 7 years of professional experience, with 5+ years in digital or growth analytics (Required)
• Experience with attribution models and performance measurement frameworks (Required)
• Experience analyzing LTV, CAC or similar metrics (Required)
• Experience in large multinational, matrix organizations (Preferred)
• Education: Bachelor’s degree in a related field (Required); MBA or postgraduate studies (Preferred)
• Languages: English and Spanish fluency (Required); Portuguese desirable (Preferred)
• Hard skills: GA4/Adobe Analytics (Required); SQL (Required); Python and/or R (Required); dashboards in Power BI/Looker Studio (Required)
• Experience in insurance or financial services (Preferred)
• Strong analytical, structured, detail-oriented mindset (Required)
• Excellent communication and stakeholder management (Preferred)

• hybrid working model
• SantanderOpen Academy learning access
• competitive salary with performance-based bonuses
• BeHealthy health and wellness programme
• childcare support
• Santander Contigo advisory services