European Sales Director

Experteer Overview

You’ll own the European commercial model end-to-end, including channel optimization, key accounts, and market development. Collaborating with Marketing, Product, Operations, Finance, and EBS, you drive alignment with global strategy and deliver on financial and operational targets, shaping the company’s presence in Europe.

• Define and execute the European commercial strategy aligned with global objectives
• Set market priorities, channel mix, and growth plans across key European countries
• Lead annual operating planning with revenue targets and expansion initiatives
• Drive KPI discipline, performance management, and policy deployment
• Build and develop a high-performing European direct sales organization
• Establish standard sales processes, pipeline management, and forecasting rigor
• Drive field effectiveness through coaching, training, and performance management
• Partner with Marketing to maximize lead generation, conversion, and customer acquisition
• Own strategy and performance of European distributors and channel partners
• Strengthen dealer relationships with clear performance expectations
• Assess opportunities to expand, optimize, or transition markets toward direct sales
• Lead regional strategy for key accounts, DSOs, institutions, and dental schools
• Build relationships with influential customers and industry stakeholders
• Monitor market trends and competitive dynamics to inform strategy
• Collaborate with Marketing, Product, Supply Chain, Finance, and EBS teams to drive alignment and execution
• Apply EBS principles to improve consistency, efficiency, and commercial execution
• Build, coach, and develop a high-performing European sales leadership team
• Ensure organizational structure and capabilities support growth objectives

• 10+ years of progressive sales leadership experience across multi-country or regional markets
• Experience leading both direct and indirect sales models
• Track record of driving revenue growth and building scalable commercial organizations
• Healthcare, medical device, or dental industry experience strongly preferred
• Fluent in English; additional European languages a plus
• Willingness to travel across Europe (40-60%)

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