Head of Marketing (Pharma), Barcelona
Strategic Operational Leadership
Define and drive the marketing strategy for the companys specialty portfolio, ensuring alignment with global guidelines and local business objectives.
Lead the development and execution of brand plans, including forecasting, positioning, segmentation, lifecycle management and competitive strategy.
Oversee launch readiness for upcoming indications and new products, ensuring cross functional alignment (Medical, Market Access, Sales, CX).
Team Management Cross-Functional Collaboration
Lead, coach and develop the Marketing team, fostering analytical excellence, innovation and strategic thinking.
Work closely with Sales Leadership to ensure seamless integration of marketing and field strategy, maximizing impact on patient and prescriber engagement.
Partner with Medical Affairs, Market Access and other internal stakeholders to drive coordinated brand initiatives.
Customer Market Insights
Leverage deep market analysis, customer insights and data to guide strategic decisions and identify growth opportunities.
Build strong relationships with key external stakeholders, including scientific societies, expert groups, patient organizations and hospital networks.
Innovation Patient-Centricity
Promote a modern marketing approach, including digital initiatives, omnichannel engagement and patient activation programs.
Drive initiatives focused on understanding and optimizing the patient journey, identifying barriers to diagnosis, referral and treatment.Growing pharmaceutical affiliate
Head of Marketing (pharma)
Professional Experience
Minimum 8-12 years of experience in pharmaceutical marketing, ideally in Specialty Care.
Proven track record in launch management, brand building and strategic marketing excellence.
Experience in a commercial organization that values cross-functional collaboration and modern engagement models.
Leadership Skills
Demonstrated ability to lead and develop teams.
Strong analytical mindset and experience with forecasting, budget planning and performance tracking.
Excellent communication, influencing skills and stakeholder management.
Ability to manage complexity and work in highly cross-functional environments.
Background
University degree in Life Sciences, Pharmacy, Business or related disciplines an MBA or postgraduate degree is a plus.
Fluency in English and Spanish additional languages are an asset.
Growing pharmaceutical affiliate, focused on Specialty Care and committed to innovation and patient value
A strategic leadership role with impact on the companys growth trajectory.
The opportunity to lead launches and influence the evolution of the Specialty Care portfolio.
A dynamic environment that values innovation, collaboration and patient-focused solutions.
Marketing,