Global Head of Product - Marketing Acquisition
IKEA Madrid
Experteer Overview
In this role you drive digital transformation for marketing acquisition in a global, sustainability‑minded organisation. You lead cross‑functional teams to deliver scalable AdTech and growth products that improve customer engagement across paid, owned, and earned channels.You shape product strategy and roadmaps, aligning with business objectives and OKRs. You’ll partner with agencies and partners to maximise impact while upholding IKEA values of togetherness and curiosity. This is a high‑impact role at the intersection of data, technology, and marketing.
Compensaciones / Beneficios- Drive digital transformation across global and local markets within AdTech and media, focusing on scalability and customer value
- Harmonise the global AdTech landscape by defining and delivering scalable, high‑quality marketing acquisition products
- Own the end‑to‑end product lifecycle for marketing acquisition products – strategy, prioritisation, delivery, optimisation and value realisation
- Lead and guide agile, cross‑functional teams, creating clarity, focus, and measurable outcomes
- Own prioritisation and delivery aligned with business objectives and OKRs, ensuring measurable impact
- Shape and evolve ways of working across markets, including future agency model and partner ecosystem
- Drive innovation within marketing acquisition leveraging data, AdTech, paid media, integrated search, and AI capabilities
- Strong expertise in acquisition and performance marketing, including paid media (search, social, programmatic, retail media)
- Solid SEO understanding with knowledge of GEO and AI‑driven search technologies
- Full‑funnel view of paid, owned, and earned media interplay
- Experience managing and optimising large marketing budgets with measurable performance impact
- Hands‑on experience with modern AdTech platforms and data‑driven measurement
- Data literacy with experience in attribution, MMM, tracking
- Understanding of AI/ML applications in marketing (bidding, optimisation, personalisation)
- Experience with Adobe ecosystem (AEP, AJO, CJA) is a strong advantage
- Strong stakeholder management, including collaboration with agencies and partners
- Inclusive leadership of large, distributed teams
- hybrid work arrangement
- international team
- global impact
- focus on wellbeing and performance
- growth opportunities
- alignment with IKEA values
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