Lead Digital Marketing Operations (B2B) - Evinova

apartmentAstraZeneca placeBarcelona calendar_month19/7/26

Experteer Overview

As Lead of Digital Marketing Operations, you will define the strategy and scale the global marketing operations function to drive revenue growth. You’ll own the martech ecosystem, enable AI-powered transformations, and partner with Sales and Revenue Operations to optimize lead-to-revenue processes.

You will implement ROI measurement, multi-touch attribution, and a data-driven marketing framework while leading a high-performing team.

Compensaciones / Beneficios

Define and execute the vision for marketing operations, technology, and data strategy
Own and optimize the global martech stack (Salesforce CRM and Salesforce Marketing Cloud)
Align with Sales, Revenue Operations, and IT to streamline lead-to-revenue processes
Establish attribution models, ROI frameworks, and campaign tracking standards
Oversee digital strategy across SEO, AEO, GEO, PPC, LinkedIn Campaign Manager, and Google Ads
Drive AI adoption in marketing including predictive analytics, automation, and personalization
Implement AI-driven marketing automation within workflows and systems
Manage website CMS strategy, performance, and CRO initiatives
Lead, mentor, and grow marketing operations team
Evaluate and adopt new technologies to boost scalability and performance

Responsabilidades

8+ years in marketing operations with at least 3 years in a leadership role (B2B)
Deep expertise in Salesforce CRM and Salesforce Marketing Cloud
Experience managing enterprise martech stacks and integrations
Proven ROI and attribution modeling linked to pipeline and revenue
Expertise in digital channels: SEO, AEO, GEO, PPC, LinkedIn, Google Ads
Experience partnering with Sales and Revenue Operations to drive pipeline growth
Strong leadership and cross-functional collaboration skills
Proven ability to lead AI transformation in marketing
Experience building AI-powered marketing automation systems and workflows
Expertise in predictive modeling, segmentation, and personalization
Understanding of generative search and evolving digital discovery trends

Requisitos principales

in-office presence of at least three days per week
flexible work arrangements
inclusive and diverse team environment

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