Retail Media Manager || CDMO
L'Oreal Madrid
Experteer Overview
As Senior Technical Authority, you will define the strategic framework, technical vision, and governance for lower funnel media with a focus on Retail Media. You report to the Country Media Director and drive investment in transactional media innovation and data-driven performance.You will own a cross-channel roadmap, lead AMC and 1P data activation, and shape high-impact audience targeting. You collaborate with brands, divisions, and external partners to accelerate performance and transformation. This role offers the chance to influence retail media tech, measurement, and real-time bidding at scale.
Compensaciones / Beneficios- Define and lead the technical roadmap for lower funnel, transactional, and e-commerce media across Retailer Search, Social Commerce, Affiliates, and Conversion-Oriented Programmatic
- Govern AMC (Amazon Marketing Cloud) and define SQL-based query roadmaps, 1P data integration, and activation of advanced insights
- Provide technical consultancy to Divisional leads to accelerate performance priorities and develop a mega-event framework for real-time bidding, inventory management, and cross-brand synergy
- Drive technical partnerships and optimize tech stack with JBP partners (Amazon, Google, Meta), maximizing use of GA4, SA360, and retailer-specific tech for precision targeting
- Orchestrate performance media upskilling and “tribe animation” to raise technical literacy across brands, divisions, and agencies
- 5 to 8 years in Performance Media or E-commerce Media roles at top-tier agencies or advertisers
- Proven track record managing large-scale budgets and leading complex digital transformations
- Expert-level knowledge of Amazon Advertising (Console & DSP) and AMC
- Deep understanding of SA360, Criteo, and major DSP architectures
- Proficiency in GA4, data visualization tools (Looker, PowerBI, Tableau), and attribution models (MMM, MTA)
- Knowledge of 1P data activation, privacy sandboxes, and the evolving identity landscape
- Strong stakeholder management and ability to communicate technical strategies to non-technical audiences
- Experience with cross-brand collaborations and multi-divisional programs
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