Online Marketing Analytics Manager

Experteer Overview

You’ll balance rigorous analysis with real-world constraints while leveraging AI-enabled tools to enhance reporting and experimentation. This position offers growth, a collaborative culture, and opportunity to scale measurement across multiple brands and channels.

• Partner with media stakeholders to align measurement with business objectives and improve decision-making
• Lead end-to-end analytical projects from problem framing to insights delivery and stakeholder communication
• Present evidence-based recommendations with business impact, trade-offs, risks and limitations, driving adoption
• Identify and propose new analytical projects, experiments and optimization initiatives
• Oversee cross-platform test-and-learn design and implementation
• Develop measurement plans and analytical frameworks to evaluate marketing investments
• Collaborate with Data Engineering to improve data quality, reliability, and enable new reporting views/datasets
• Collaborate with Tracking and Data Activation teams to improve data availability and usability across platforms

• 8+ years of experience in Marketing Analytics
• Strong SQL skills for complex queries on large datasets
• Strong Python skills for data processing, analysis, automation and visualization
• Experience designing complex analytical projects from problem definition to business recommendation
• Strong analytics knowledge and ability to apply appropriate methodologies
• Experience with experimentation and causal measurement methods (A/B testing, incrementality, causal inference)
• Ability to identify patterns and optimization opportunities in large datasets
• Experience communicating findings to senior stakeholders and influencing strategy
• Ability to own complex analytical initiatives involving multiple stakeholders
• Experience with marketing platforms and tools (e.g., Google Ads, Apple Search Ads, YouTube, Meta, TikTok) and tools like GA4, Appsflyer, AppTweak is beneficial

• Prime Plus membership
• competitive salary and benefits package
• flexible benefits and bonuses
• birthday day off
• relocation support
• equipment lifecycle program