Director of Marketing - Demand Generation
OPSWAT Amer
Experteer Overview
As Director of Marketing for OT Demand Gen, you will own pipeline creation for OPSWAT’s MetaDefender solutions across critical infrastructure verticals. You’ll design multi-channel campaigns that generate qualified leads and advance opportunities through the funnel, collaborating with product, field, and sales to align messaging with buyer workflows.You will lead AI‑enhanced execution and optimize programs for measurable revenue impact. This role offers executive visibility into pipeline performance and a chance to shape demand programs that protect critical infrastructure on a global scale.
Compensaciones / Beneficios- Own pipeline generation across multi-channel demand programs (email, SEM, paid media, ABM, industry sites, sponsorships)
- Drive demand creation to generate net-new interest from non-active buyers
- Ensure full-funnel coverage with nurture and retargeting to move prospects through the funnel
- Analyze campaign and pipeline data with Marketing Operations to drive continuous improvement
- Apply generative AI and intent-based personalization to boost velocity and targeting precision
- Collaborate with Product Marketing, Field Marketing, and Sales to align messaging and handoffs
- 10+ years of B2B demand generation experience
- Proven track record in both demand creation and demand capture
- Experience running multi-channel campaigns for technical OT/ICS/IT security buyers
- Comfort with campaign and pipeline data interpretation for optimization
- HubSpot and CRM fluency; familiarity with 6sense or similar ABM platforms preferred
- Cybersecurity industry experience a strong plus
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Michael PageGirona, 19 km de Amer
y canal.
• Asegurar la correcta ejecución comercial y el nivel de servicio de los distribuidores.
• Representar a la compañía en ferias y eventos sectoriales internacionales.
• Definir y ejecutar el plan anual de marketing.
• Liderar estrategias...
[Dades de l´empresa ocultes]Les Masies de Voltregà, 30 km de Amer
de productes, Seguiment de clients i Campanyes ADS (Necessari tenir experiencia). Oferta de treball a la comarca Osona
Idioma Francès Parlat i Escrit
Coneixaments Marketing Digital
Coneixaments Paquet Office (Principalement EXCEL)
Coneixaments Programes...
Michael PageGirona, 19 km de Amer
Qué harás en tu nuevo puesto?
La persona seleccionada se incorporará como Técnico senior de I+D y puntualmente dará soporte a Regulatory.Se trata de una posición con alta interacción transversal (Producción, Calidad, Marketing y Regulatory...