Global Social Media Manager

Experteer Overview

You’ll drive content planning, production coordination, and performance analysis to boost visibility, engagement, and lead-generation impact. This is an opportunity to shape a global social presence within a dynamic Orthodontics environment.

• Support global social media plans to increase brand visibility, engagement, and community growth
• Execute campaigns across platforms (Facebook, Instagram, LinkedIn, YouTube) with timely publishing and agency coordination
• Create original social content and oversee monthly content calendars and campaign activation
• Support local marketing teams with content production and community management
• Coordinate with internal stakeholders and external agencies to deliver high-quality content aligned with objectives
• Support influencer collaborations, including brief coordination, content review, and performance tracking
• Prepare briefs for content production initiatives like video shoots
• Assist in promoting global congresses and regional events with live coverage
• Monitor performance metrics and prepare insights-based optimization recommendations
• Conduct competitor and trend monitoring for opportunities and best practices
• Support landing page and CTA alignment from a social perspective to aid lead generation
• Share social media best practices with local teams to ensure consistency
• Support employee advocacy by coordinating content and guidelines for internal contributors
• Provide social media support across the Orthodontics business unit as needed

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field
• 3–5 years in social media, digital marketing, or content marketing, preferably global
• Strong English proficiency (C1)
• Proven experience creating engaging social content
• Solid knowledge of social platforms, tools, and content formats
• Experience with Sprout Social, Google Analytics, or native platform insights
• Ability to interpret performance data and translate into actions
• Excellent writing/editing with attention to brand and detail
• Strong organizational skills and ability to manage multiple projects
• Collaborative mindset with cross-functional and agency experience
• Understanding of social media governance and community management
• Ability to operate in a fast-paced, dynamic environment

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